Chronotope’s Twitter Archive—№ 91,752

…in reply to @Chronotope
"It’s possible for bad actors to buy traffic that’s been certified by the major verification vendors.” - lizzyfookune which-50.com/cover-story-adtech-wont-fix-ad-fraud-because-it-makes-them-too-much-money-say-specialists/
On twitter.com ♻️ 2 Retweets ❤️ 11 Favorites 2018 Jun 18 Mood -3 🙁

…in reply to @Chronotope
"acfou said many participants in the digital advertising supply chain do not want the fraud to stop because they make too much money providing platforms for it." which-50.com/cover-story-adtech-wont-fix-ad-fraud-because-it-makes-them-too-much-money-say-specialists/
Permalink On twitter.com ♻️ 5 Retweets ❤️ 18 Favorites 2018 Jun 18 Mood -6 🙁

…in reply to @Chronotope
"Each site takes a dollar here and there, and all of a sudden tens of thousands of dollars disappear across these long-tail sites, with no actual performance to show for it. It’s basically death by a thousand cuts." - ratko
Permalink On twitter.com ♻️ 1 Retweets ❤️ 14 Favorites 2018 Jun 18 Mood -5 🙁

…in reply to @Chronotope
"Brands ‘mitigate’ fraud by using fraud detection companies. But unfortunately, this does not mitigate the fraud [...] In fact, most of it still gets by — because the bad guys have specifically tuned their technologies and techniques to circumvent fraud detection" - acfou
Permalink On twitter.com ❤️ 11 Favorites 2018 Jun 18 Mood -19 🙁

…in reply to @Chronotope
"On a traffic flow sample of over 400m installs over 17 days, we estimated that $1.7m worth of installs were being paid to fraudsters faking installs" $1.7 million *just* in fake installs, over the course of less than 3 weeks! which-50.com/cover-story-adtech-wont-fix-ad-fraud-because-it-makes-them-too-much-money-say-specialists/
Permalink On twitter.com ♻️ 10 Retweets ❤️ 48 Favorites 2018 Jun 18 Mood -8 🙁

…in reply to @Chronotope
"When you study actual bot traffic in isolation as well as in live ad exchanges, you realize quickly that the truth can be described best as ‘take the industry estimates of the financial impact of fraud and multiply by ten.’" - ShailinDhar
Permalink On twitter.com ♻️ 4 Retweets ❤️ 29 Favorites 2018 Jun 18 Mood -1 🙁

Search tweets' text