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profcarroll I think it depends on how the data is collected. If it's aligning targeting terminology w/result of in-house user studies--as opposed to mass user data collection--which seems likely in a news org without access to the usual sentiment indicators, then it's somewhat different.Permalink On twitter.com
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profcarroll ESPN's approach -- which requires large swaths of data collection -- is not great. But I'm not sure that's NYT's approach?On twitter.com
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