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michellemanafy mathewi Tronc is mostly local papers, right? I think they'll keep it shut down unless a lawyer tells them not to. The technical cost of implementing compliance right now is fairly high in an abstract sense (I don't know anything about their specific issue).Permalink On twitter.com
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michellemanafy mathewi I mean no one is saying much about it, but de-interlacing a website from the black-box of ad tech and keeping it stable, while assuring nothing tracking leaks through? This is a heavy task. It's understandable if your EU traffic is low that one wouldn't take it on.On twitter.com
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michellemanafy mathewi All these ad tech platforms are *designed* to be untraceable, invisible, unblock-able, and un-audit-able. That's the intent of their software. The design of how the web works doesn't give endpoint publishers great tools for blocking that.Permalink On twitter.com
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michellemanafy mathewi Because it isn't just the ads. Something as simple as a bunch of AddThis share buttons leak data to at least 2 or 3 DMPs, and so do a number of other social buttons. You can't block script behavior, you have to strip out anything that can possible cause tracking.Permalink On twitter.com
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michellemanafy mathewi The result is compliance, in a really significant way, is basically on the same level or work as a full site redesign for many publishers, especially those who have integrated personalization tools into their platform.Permalink On twitter.com
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michellemanafy mathewi This is why I hate the whole 'oh look, no javascript and 5mb lighter website!' takes. Yeah. You could also strip out CSS or images and make it lighter. We're not talking about optimization, we're talking about an entirely different approach on USAToday.Permalink On twitter.com
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