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baekdal michellemanafy Digiday Yes, but the power is less in the hands of resource-strapped publishers, more in the hands of the regulators who need to start hunting down members of the 7000-strong ad tech ecosystem and forcing them into compliance or out of business.
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baekdal michellemanafy Digiday GDPR isn't giving *publishers* the tools to force Ad Tech to change, if it had, they would have been able to push with it now. But the ad tech firms can obfuscate and wave around their legal interpretation for now.