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baekdal michellemanafy Digiday I mean, obviously the Post is in a privileged position - this is literally my entire job description - but having worked at smaller publishers this is literally all the adops/tech side of those pubs ask. Every day they fight advertisers and vendors on this and have for years.Permalink On twitter.com
Mood +1 🙂
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baekdal michellemanafy Digiday I think you'd be surprised at how much of a struggle getting these vendors to even guarantee to limit what trackers are coming through to a stated list has been for some. The nature of the ecosystem is a black box because it is filled with fraud. It's incentivized to not change.Permalink On twitter.com
Mood -5 🙁
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baekdal michellemanafy Digiday But those incentives are all with the middle-men. Publishers and advertisers both suffer, but for the ad tech in-between the more untraceable, unaccountable, and filled with 3rd parties the system is, the more money they make.On twitter.com
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Mood -2 🙁
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baekdal michellemanafy Digiday Keep in mind: I'm pro-GDPR because the way to fix this is regulation through which we can start putting these 3rd parties out of business. But the average publisher IS between a rock and a hard place and lack the leverage to change the ad tech ecosystemPermalink On twitter.com
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Mood -3 🙁