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baekdal michellemanafy Digiday I don't think it is that simple. A lot of publishers don't have the leverage to negotiate with trackers and don't have the wallet to shut down a chunk of their international operations. The Ad Tech companies are often only opening one door of compliance...On twitter.com
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baekdal michellemanafy Digiday I don't think any publisher *wants* to protect the current way of doing things. But some, esp. small to medium, simply don't have choices. Google has a single way to comply, you follow it or you don't make money. Same with most ad tech companies.Permalink On twitter.com
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baekdal michellemanafy Digiday And almost all Ad Tech orgs waited until the last minute, which made making biz decisions around GDPR even harder. (Even Google's DFP compliance didn't go into effect until the *day of*.)Permalink On twitter.com
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